For each tire there is a need to educate all sales reps on the nproduct and how to sell it to a consumer. Previously Michelin did this by created a static PDF of text for the sales rep to read, without any surprise this was not effective and sales reps did not read or retain this knowledge.

 

Taking all of this into consideration I designed a clean, modern and interactive learning course for the sales reps to take. They would be provided snackable bits of information and would be quizzed on it and the end of each chapter, with a test at the end of the course. This course highlighted the technology and performance of the tire through visual elements to help keep the viewer interested in the material.

 

We also promoted an incentive for taking and completing this course, which in turn helped boost numbers and resulted in over 1000+ reps completing the course within the first 3 days that it was live.